Innovate faster

Consumer expectations change daily. Does your marketing department need to innovate faster, invest smarter, or deliver greater impact? Towa Software can help you accelerate your digital journey with leading-edge technology, advice, and talent—from analytics, app development, CRM, ERP, BI and more. Whether you need to augment your teams or build an amazing nearshore team, we’re ready to make the sparks fly.

Scale your UI/UX capabilities.

How do you deliver human-centered experiences at scale? How do you find the UI/UX design talent you need to rapidly accelerate projects. The lines between digital and IT are gone. Towa Software can help you acquire the deep design expertise you need to scale with an incredibly effective talent acquisition engine, on-shore experts, and a global delivery model.

The digital experience is in a continual state of change which motivates our UX / UI team to create world class websites and apps for our clients that are functional, visually compelling, and scalable. Additionally, our UX / UI designers continually strive to predict future trends and UX / UI standards.

Our UX / UI designs are based not just on aesthetics, but also on a clear framework of vision, goals, and strategy. Our approach is holistic — we evaluate your business objectives, create user personas, perform competitor research, build wireframes, and engage in rigorous user testing. Finally, we take into consideration all of your touch points (website, mobile site, SaaS products, email campaigns, social media, webinars, packaging, sell sheets, etc) to create a seamless experience that delivers a competitive edge. Our experienced team helps strengthen your brand presence while making use of the latest tools and technologies to ensure we deliver your website and apps on time and on budget

Our Process
4-Minimized

Evaluate Business Goals

First, we build a shared understanding of your business objectives, whatever they may be. We then translate these objectives into actionable requirements.

Research the Competition

UX / UI doesn’t exist in a silo — we study competing organizations to assess your competitive advantages. By evaluating the strengths and weaknesses of your competition, we can help you identify opportunities to better provide a superior user experience.

Create User Personas

We study customer journeys and customer profiles to assess your competitive advantages and value propositions. By evaluating the customer journey of each persona, we can help you identify opportunities to better provide a superior user experience.

Product Discovery (Phase 0)

We understand that well written code can make a world of difference. We audit your code and test your product for quality assurance and usability. We then obtain feedback from end-users to evaluate the success of our prototypes — we can use heat maps, usability recordings, focus groups, customer surveys, and/or live user testing days. We further refine your product while performing additional tests to ensure it meets your goals, surpasses the competition, and delights your customers.

User Experience & User Interface

During the design process, there is a moment when User Experience design and User Interface design merge to create the optimal user experience. Once we have reached that moment in the design process, we begin the development process

Develop & Test

We understand that well written code can make a world of difference. We audit your code and test your product for quality assurance and usability. We then obtain feedback from end-users to evaluate the success of our prototypes — we can use heat maps, usability recordings, focus groups, customer surveys, and/or live user testing days. We further refine your product while performing additional tests to ensure it meets your goals, surpasses the competition, and delights your customers.

Launch

We deploy to your staging environment for final review and approval. Finally, we launch your product and help you maintain it.
Our Design Services & Philosophy
ux-ui
User Experience
  • Goals & Purpose
  • Target Users & Audience
  • Content & Strategy
  • Information Architecture & Site Maps
  • Navigation & Interaction
  • Wireframes
  • Prototype
User Interface
  • Branding
  • Logo & Icon designs
  • Style guides & color palettes
  • Topography & Fonts
  • Responsive Design
  • Pixel perfect asset production
user-interface
designers-and-developers
Optimal Experience
During the design process, there is a moment when User Experience design and User Interface design merge to create the optimal user experience. Once we have reached that moment in the design process, we begin the development process to continue on the path of releasing your product into the world.

Your Vision. Our Strategic Advice. Your Success.

Are you ready to accelerate success, shatter technology constraints, remove technical/staffing bottlenecks, drive new revenue and mitigate the risk of growth?

As your business grows, you’ll need a technology partner as flexible as you are. That’s where we come in.

Towa Software’s engagement models are simple and adaptable – everything we do is designed to accelerate your business and remove technical constraints and staffing bottlenecks.

Engineering Warrior Training
Why Towa?
WE VALUE PARTNERSHIPS
We assess your unique situation, building a shared understanding of your goals and challenges. Using this knowledge, we collaborate with you to create customized solutions that will give you the edge against your competition.
WE ARE EXPERTS
Our team has over a decade of proven experience, from groundbreaking startups to Fortune 500 companies. We have the skills to jump in at any stage of your process, delivering the results you need, fast.
WE ARE DEDICATED TO YOUR SUCCESS
Our customer satisfaction and client referral rates are among the highest in the industry. Our work is not done when we complete your project — we are always on standby to provide additional support.

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