The recent partnership with Customer.io that has led to the simplification of Integration Pre-scope Packages by Towa is a reiteration of the company’s commitment to supporting companies to use real-time data to automate marketing. The Integration Pre-scope Packages will help small and medium businesses grow using Customer.io as an integral part of their data and messaging strategy. The top-notch messaging tool will improve customer messaging experience, onboarding series, engagement activities, and marketing campaigns, and ultimately craft unique experiences. Features and benefits of the Customer.io integration include interaction personalization, a single view of the customer, and personalized engagement communications using direct channels like In-App Messages, Emails, SMS & Whatsapp.