BRONX, NEW YORK – December 15, 2021 – As the trends of online shopping and buying locally become increasingly prevalent, one business is looking to merge the best of both worlds – one baked good at a time. Recently launched food marketplace, Cottage Nosh, aims to connect those looking for homemade, artisanal baked goods with local bakers. Powered by online marketplace builder, Arcadier with the help of the Towa eCommerce expert team, Cottage Nosh launched its beta marketplace in September with a focus on the New York State market.
Speaking on the inspiration and impetus for creating such a unique offering, Cottage Nosh Founder Ari Hoffnung shared that, like many other families amid the COVID pandemic, his own family relied on baking for comfort. He then started wondering if it was possible for talented home bakers to connect to a broader community without retail stores or shipping across the country. Along with the recently passed ‘Cottage Food Laws’ that allow for the legal sale of homemade foods, Cottage Nosh was born.
Getting up and running quickly was vital, but more importantly, was building something dependable. Hoffnung stated, “We needed software that was reliable, customizable, and affordable to launch. Arcadier’s marketplace solution not only checked all of our requirement boxes but was also supported by a team of experts who helped us every step of the way”.
Believing that hard-working home bakers deserve the best tools to grow their businesses and support themselves and their families, Cottage Nosh set out to create an eCommerce solution designed to meet the unique needs of home food businesses. Specifically, Cottage Nosh focuses on supporting the individual foodtrepeneur achieve success with the right set of features, such as zero transaction fees to minimize margin loss, targeted advertising to optimize site traffic, seller support to help troubleshoot any issues, sales tax collections to streamline purchasing, customer & home-baker chat to create transparency between each party, and customized settings to create a personal shop for each seller.
Remarking on Cottage Nosh’s business and the growing industry, Brian Conn, Arcadier’s Director of Sales for North & South America, stated: “We’re thrilled to see Cottage Nosh go live. It is a terrific example of what Arcadier believes in: the accessibility of technology and ability to rapidly implement marketplace solutions to meet business goals, as well as supporting innovative marketplaces in growing industries.” He added, “We’re especially pleased to see our partner ecosystem at work, with our expert development partner, Towa, having helped Cottage Nosh realize and build their vision.”
As the expert development partner for the marketplace, Towa Software played a pivotal role in ensuring its successful launch. The firm worked closely with Cottage Nosh throughout the project development process, from discovering user journeys and UI/UX design to defining all features and providing quality assurance. Adrian Lopez, Towa’s Senior eCommerce Consultant, commented: “We worked on the project from the ground up, iterating on previous ideas and using all the findings from the earlier discovery and design stages to build exceptional customizations on top of Arcadier’s technology. By using both their APIs and plug-ins capabilities, we were able to make truly unique customer and seller experiences, and our certified team of engineers was able to integrate third-party services such as Avalara, Stripe, Customer.io, Twilio, and OpenBadges.”
The F&B industry has seen dramatic changes in the past two years and cottage foods is a niche within it that is on the rise. According to the Modern Farmer, “Since the start of 2021, roughly a dozen states have either eased or eliminated safety restrictions on the sale of food products made in home kitchens, known as cottage foods”. With 26 states in total reviewing their cottage food legislation, businesses like Cottagenosh are likely to be growing in the years to come. To learn more about Cottagenosh, visit https://cottagenosh.com.
About Towa Software
Towa Software is a custom e-commerce development and consulting firm that helps startups and companies build unique customer and merchant experiences for the digital era we live in, with customers in North America and Europe. Towa’s Value Proposition to the clients is to deliver Software Projects with Certainty, delivery without defects, which fulfill all of the business requirements efficiently. Our mission is to become an agile co- innovation strategic partner with all our customers.
About Arcadier Marketplace
Arcadier is the world’s fastest-growing online marketplace builder and is the recognized global leader of multi-vendor e-commerce marketplace technology with users from more than 170 countries. Founded in 2013 in Singapore by senior PayPal executives, it has offices in 5 countries, including Singapore (HQ), Australia, the Philippines, the United States and the United Kingdom. Arcadier enables Enterprises, SMBs, Governments, and Start-Ups to build their own white-labeled marketplaces efficiently and cost-effectively. Arcadier’s platform supports various eCommerce models, including B2B, B2C, P2P, Service & Rental, across industry verticals such as retail, consumer goods, commodities, wholesale, manufacturing, and services