Digitizing Retail Experiences

A Global Perspective
Digitizing Retail Experiences
November 12, 2020 
10 am (EST)
Retailers have been focused on digital transformation to meet changing consumer expectations for at least a decade. The current uncertainty in the future of consumer confidence and behaviour patterns is both a challenge and an opportunity—and sharing key insights is just one way to meet the problem head-on.
Product enablement consultancy Rangle and leading online marketplace platform Arcadier present this panel on the future of retail experiences. The discussion will focus on digital experiences, both in-store and online, and offer a wealth of insights from retail professionals around the world.
Rangle’s CEO Nick Van Weerdenburg and Arcadier’s Chief Strategy & Partnership Officer June Boo will be joined by Koos Berkhout, Co-founder of The Tecsa Group, and Peter Tonstad, CEO of Placewise, to share their industry expertise as retail consultants and service providers in a one-hour panel format.

 

You’ll learn: 

  • How digital experiences can enhance bricks-and-mortar retail
  • How the future of the mall is changing with online marketplace experiences
  • How the global pandemic is speeding innovation and digital transformation for retailers around the world
Speakers
Moderator:
Nick Van Weerdenburg
CEO, Rangle.io
Nick is the founder and CEO of Rangle, a product enablement consultancy that partners with enterprise retailers to solve their most complex digital challenges. Nick has evolved Rangle from a startup providing modern JavaScript solutions to a company that consults for the Fortune 500. Prior to founding Rangle, he worked in consulting, architecting and delivering global product development and supply chain solutions, as well as optimizing their multi-channel global marketing operations.
Nick panel talk image
Panelist: June Boo 
Chief Strategy & Partnership Officer 
Arcadier
June has been working with companies, internally or as a consulting professional, to develop go-to-market, business development and growth strategies. Her expertise resides in strategy, digital marketing, mergers and acquisitions, corporate planning, performance and project management. She has helped many companies solve business issues and realize new growth expansion opportunities. As a corporate leader, June has served in executive roles at InterContinental Hotels Group, including Head of Channels and Head of Strategy for the Asia, Middle East & Africa region. She has also spent more than ten years in business consultancy with Boston Consulting Group Greater China, PricewaterhouseCoopers Singapore and New York, and BearingPoint.
June Boo image

 

About Towa

 

www.towasoftware.com

Towa was founded in 2002, by Gerardo Lopez with the vision of using the most advanced engineering disciplines to develop a new concept in the delivery of software products. Towa has devoted over a decade to the research, development and application of engineering processes around the analysis and development of information systems. Towa’s Value Proposition to the clients is to deliver Software Projects with Certainty, delivery without defects, which fulfil all of the requirements efficiently. Our goal is to become an agile co-innovation strategic partner with our customers.

 

 

About Arcadier

https://www.arcadier.com

Arcadier is the world’s fastest-growing online marketplace builder and is the recognized global leader of multi-vendor ecommerce marketplace technology with users from more than 170 countries. Founded in 2013 in Singapore by senior PayPal executives, it has offices in 5 countries including Singapore(HQ), Australia, Philippines and most recently the United States and the United Kingdom. Arcadier enables Enterprises, SMBs, Governments and Start-Ups to build their own white-labelled marketplaces efficiently and cost effectively. Arcadier’s platform supports various eCommerce models including B2B, B2C, P2P, Service & Rental, across industry verticals such as retails, consumer goods, commodities, wholesale, manufacturing and services.

Recently Arcadier also launched Arcadier Enterprise to target needs of large corporations and multi-brand retail companies for their marketplace development needs.

To see more Arcadier Expert Partners, visit:
https://api.arcadier.com/expert-partner

 

Towa Software Media Contact

To learn more about Towa Software – Engineering Culture of High Performance Teams or to speak to Towa Software VP, contact support@towasoftware.com, or visit the website at www.towasoftware.com

towa

TOWA SOFTWARE INC.

MSc. Adrian Lopez
Customer Success Manager
+1 (512) 487-7734
adrian.lopez@towasoftware.com

 

Plus! Get a promo code for Arcadier’s Marketplace Platform when you register
Receive25% OFF a 3-month subscriptions of Arcadier Basic, Growth & Scale Packages
OR
30% OFF semi-annual & annual subscriptions of Arcadier Basic, Growth & Scale Packages
Panelist: Peter Tonstad 
CEO, Placewise
Peter has been working with digital transformation since 1996 within finance, media, music industry and retail. His experience includes 5 years of management experience from Tidal/WiMP/Aspiro, having served as CEO, CFO and CCO. Aspiro/TIDAL was acquired by Jay Z and 15 other world-renowned artists at the beginning of 2015. He has been CEO of the consultancy firm Tarantell, International Director of Edda Media/Mecom Ltd., CEO of the media monitoring company Opoint, Director of Business Development at Dagens Næringsliv Nye Medier/NHST, Head of Northern European Sales for Thomson Financial Intelligence Data and Head of Sales for Web Solutions at Reuters. Peter holds a bachelor’s degree from The Norwegian Business School (BI) and has completed a Master of Management program in Corporate Finance.
Peter Tonstad
Panelist: Koos Berkhout
Co-founder, The Tecsa Group
Koos Berkhout is the co-founder of the Tecsa Group, a customer engagement consultantcy that uses data to augment the customer-retailer relationship. Koos holds board positions with Rakuten Kobo and StylePoints, and in his international career in loyalty and analytics, spanning more than 20 years, has served as a CMO, Director of Client Insights and Head of Business Insights. He has hands-on experience in the development, launch and management of some of the world’s best-known loyalty brands, including Nectar, Air Miles, Rakuten and yuu Rewards.
Koos Berkhout image

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The right eCommerce solution

Which is the right eCommerce solution for my business?

 

Finding the right Partner for your E-commerce Business The new trend is to build a Marketplace using SaaS, and extend functionality with a plugins development.

Ecommerce in numbers

In 2019, retail e-commerce marketplace sales worldwide amounted to US$3.46 trillion, and e-retail revenues are projected to grow to a dizzying US$6.54 trillion in 2022 and will continue to drive the future of e-commerce forward. B2B (business-to-business) marketplace sales transactions are set to boom and will account for an estimated 30% of all worldwide online sales by 2024.

 

Combined, both B2B and B2C (business-to-consumer) marketplaces are expected to grow web sales worldwide to an estimated $7.1 trillion while peer-to-peer marketplaces including eBay and Airbnb will reach $240 billion in combined sales by 2024. However, the area with the fastest-growing global marketplaces will be in B2B.

 

Currently, only a small percentage of the annual worth of online B2B sales are made via marketplaces however, businesses are starting to realize the benefits of trading with partners via marketplace platforms. In this regard, as more businesses trade online, global sales will continue to grow which will include a wide range of industries and vertical markets.

Should I build around a SaaS?

SaaS, or otherwise known as Software-as-a-Service, is a software distribution model in which a service provider hosts applications via the internet for customers. SaaS falls under the form of cloud computing. Usage is subscription-based charging businesses either monthly, bi-annually, or annually to use the service. These online subscriptions come with their respective technical support and periodic upgrades, SaaS companies deliver usability without bogging down customers with details. You access content through a web browser interface and your content is hosted in either a cloud or shared server. There are a variety of businesses that provide this service for marketplace development such as Arcadier, CS-Cart, Dokan, and Sharetribe.

How can I customize the SaaS?

 

A plugin is a software add-on that is installed on a program, enhancing its capabilities. It is a form of integration of a separate application to the main platform, either by the platform owners themselves or by other third parties. For instance, you like to add an email marketing tool to your eCommerce business and you are using Shopify or Woocommerce to build your eCommerce, you can utilize the Quickbooks plugin that seamlessly works with your Shopify Store or your book-keeping or LiveChat plugin to create your customer support chat capability. A number of online store platforms offer a plugin that can turn your single merchant shopping cart into a multi-vendor shopping cart experience. Most of these were developed by third-party developers using their respective APIs and Webhooks, and these developers charge a fee for its use.

What option best suits my business model? 

This is the first question that goes through the minds of people who are trying to start their first eCommerce marketplace. Go with a SaaS provider such as Arcadier, CS-Cart, Dokan or Sharetribe, or via a plugin alternative that augments your platform to become a marketplace for online store platforms such as Shopify, Magento, or Woocommerce? It is key to understand the comparisons of their respective software delivery models.

 

The answer to this question will be dependent on three factors: User preference, costs involved, and feasibility associated with plugin systems.

 

Using standalone plugins is a great option, but it does have its limitations. For example, the plugin builder will still have to work within the confines of the eCommerce platform to change a user experience that is not natural to the main use case of the eCommerce platform. Dedicated Marketplace SaaS products have been built for the purpose of the marketplace experience in mind, so the user experience is designed from the ground up for a multi-vendor experience.

Build a team for your eCommerce business

 

Marketplace SaaS solutions are not significantly more expensive than what most plugin developers are charging for the download and use of their plugin. However, the risk of failure that the augmentation using a plug-in to a platform not developed to be a marketplace makes a dedicated marketplace SaaS solution a safer bet. The features provided by SaaS also enable businesses to efficiently create their own marketplace because a lot of the heavy lifting is already done for you, plug-and-play extensions, themes for your front-end, site optimization, dedicated support, analytics, and bug fixes are such examples.

 

The SaaS option is built-for-purpose but that does not necessarily mean the plugin alternative option should be ruled out, it is still a good option for building a marketplace, however, there lies the problem that all the plugin components on your platform of choice may not necessarily be able to properly shake hands with each other especially on more mature platforms.

Build fast and iterate 

 

SaaS vs Open-Source eCommerce solutions has their similarities, benefits, differences, and challenges. Both have their own niche market and success stories. A lot of people have built excellent marketplaces around both solutions.

 

The main factors to consider when choosing an eCommerce solution are budget, technical proficiency, and knowledge, and how serious are your plans to scale your business.

 

The more niche or more mature your marketplace is, the more customization will require.